The multinational technology company positions itself as a premium brand offering products and services with advanced functions and capabilities for additional costs. Once a consumer purchases a product or downloads iTunes Apple has access to data the company leverages.
To keep the loyal customers and expand the new customers, Apple pays attention to spread their idea by advertisement and provide a good service to no matter online or offline customer so that can create a good experience for them.
The Golden Circle theory provides evidence of how most companies communicate in an uninspiring manner. As a result of its marketing communication strategies, consumers have confidence they are purchasing a quality product whether, it is a Mac, iPhone, iPad, iPod or iTunes software.
Are you achieving the maximum results for your organization? Without a complete focus on computers, Jobs was able to redesign Apple's public perception and make it a multimedia company. Most products from Apple belong to high-end products because they are high-technique products and not cheap.
Apple has amassed a brand loyal following like no other brand backed by significant sales, market share, and profitability. For decades, Apple was a computer manufacturer of products that in the early days easily outperformed its competition, but quickly trailed in the business due to Steve Jobs' ego and his subsequent termination.
August 14, 0 comments Article Consumer BehaviorTarget Market Consumer behavior marketing is an essential ingredient in the current business climate. Whether you agree with it or not, Apple's decision to focus on making your home the "Apple Home" while allowing its computers division to take a backseat is the smart play for the company.
When Jobs launches a product, the world takes notice; or rather, it drools. Apple provides an excellent case study of an organization that uses consumer behavior marketing.